Email sending best practices

This page outlines a few best practices for mass and/or automated email sending.

In this page, we'll go over a few best practices to help you with email deliverability and engagement.

Because TinyCadence sends email directly from your Gmail account, note that these are best practices for sending from a Gmail or Google Workspace email address.

In addition to our recommendations, please make sure you abide by Google's email sending guidelines in order to avoid getting blocked by Google.

1) Warm up your email address

Especially if you have a new email address that is managed by Google (through Gmail or Google Workspace), you should focus on sending no more than 50 emails per day with a focus on getting replies, clicks and opens. Over a period of two weeks, if you maximize your email engagement, Google's systems will recognize you as a legitimate sender.

After your warm-up period (we recommend at least a 2 week period), you can start to send more emails per day. However, you should be aware of your sending limit (which is 2,000 for Google Workspace accounts or 500 for Gmail accounts)

2) Optimize for email engagement

In order for Google and other email systems to recognize your email address as legitimate, you should prioritize getting replies and clicks in your emails. This may mean making your send lists a little bit smaller, adjusting the language to get the recipient's attention, or making sure that you are sending to the right people.

If you have more engagement in your emails early on, your email deliverability will improve.

3) Personalize your emails

Your TinyCadence emails can include personalization details for the recipient, such as including their first name. Including this will ensure that your emails are read as a more personal email than a normal mass or automated email send. This will boost email engagement.

4) Avoid spam language

Anti-spam filters can check email content and formatting to ensure it does not contain phishing or scam. You may check the following:

Do

✅ Your subject line should be short and informative

✅ Your email content should be short and concise

✅ Check your spelling and grammar

✅ Use a spam word checker

✅ Your email should contain more text than images (80% text to 20% image)

Avoid

❌ Using UPPERCASE letters

❌ Using too many exclamations marks!!

❌ Using a combination of fonts or colors, such as red

❌ Using links that are not secure (http) or misleading

❌ Sending too many attachments

In addition, you may want to double check the following:

• Make sure your sender information is accurate: these include the Date, From, To, and Subject of your email. Spam filters will check these fields to ensure there is nothing unusual there. For example, the name you use in the greetings should correspond to your recipient's name in the To field.

• Clean up the structure of your email (HTML code): your email is made of the HTML language. Unstructured HTML code will be suspect to spam filters. We recommend you to create your email directly in the TinyCadence or Gmail text editor instead of copy-pasting text from elsewhere like Word, Google Docs or using an HTML template you've found on the internet.